One of the many creative ways that you can earn money for yourself is by becoming a social media influencer. All you have to do is come up with engaging ideas for your audience and then catch the eye of brands so that you can promote them. The promotion then results in you getting a hefty paycheck!

In this article, we will be exploring about everything that it takes to become a good social media influencer. If you intend on starting this journey, then this article is definitely a must for you to read.

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Understand the Key Differences Between Content Creators and Influencers

While it may seem like content creators and influencers do the same thing, there are actually quite a few differences between the two. We’ll give you a rundown of the activities that both of these people do:

• Content Creators: Content creators make use of their skills to attract customers to themselves, promoting their own business. They may also sell their own products or services to potential customers and for that, they create content such as photos, videos, audio, or even text. They may also tap into strategies such as Search Engine Optimization (SEO) to market their business.

• Influencers: Influencers are slightly different than content creators. They not only use their skills but also their social media followers to promote other brands. Brands usually pay these influencers to promote them and help boost sales. Influencers can also make a living through affiliate links on their social media posts. Just like content creators, influencers also create videos, post pictures, and create content based on audio and text as well.

The Type of Influencers You Should Know About

Now that you have an understanding of what an influencer does, we will move on to the types of influencers that exist. Here’s a list of the types of influencers:

• Nano Influencers: You must already know that the word “nano” means small. The same idea applies to a nano influencer as well. They are social media users who have less than 10,000 followers on a specific social media platform. They usually post about their everyday lives or just post engaging content such as memes or funny reels.

• Micro Influencers: After nano influencers, we have micro influencers that have under 100,000 followers. However, they are not counted as celebrities yet, hence the label of an influencer. They usually tend to promote products for companies while being paid or they might just do so because they like their services.

• Macro Influencers: Macro influencers usually have more than 100,000 followers and they can go up to 1 million as well. Being an influencer is their full-time profession and they make a living by endorsing brands through sponsorships.

• Mega Influencers: Mega influencers are also called celebrities because of the status that they hold. Mostly they consist of actors, musicians, and athletes and they usually have the most following. They tend to have the biggest impact when they endorse a certain brand.

How to Create Content as an Influencer

If you want to become an influencer, the first part is figuring out how you should go about with your content. The first thing that you need to do is decide on a niche to follow and then sticking to it. You could go for fashion, fitness, tech, gaming, or absolutely anything else that you would be interested in.

After that, figure out who your target audience is and what kind of content they prefer looking at. Here you can research and make notes to incorporate into your own content. If you are running a business as an influencer, try understanding your customer’s needs and interests.

Then you can begin working on your content. If you come up with an idea for your content, you have to decide whether you will be making videos or using images.

If you prefer hiding your identity, there are also some influencers and YouTubers such as TheDooo who haven’t even shown his face yet and they are still pretty famous because of the content they create, so that’s also possible.

This was everything you needed to know to start your journey as an influencer. Now all you need to do is devise a plan and start working on it!